jin’s paleo treats
homebaked paleo treats
the briefJin's Paleo Treats is a vibrant and inviting brand that specialises in hand-made, healthy, and delicious paleo treats and snacks. Our brand essence is centred around fun, friendliness, and a genuine passion for creating wholesome treats. We strive to convey the message that our treats are not only good for you but also made with utmost care and love.
Our brand messaging should emphasise the care and love that goes into creating our paleo treats. Phrases like "Handcrafted with Love" or "Baked with Care" can be incorporated into our communication to convey our dedication to providing wholesome treats. We also want to highlight the health benefits of our products, emphasising their paleo and natural ingredients.
Jin's Paleo Treats aims to appeal to health-conscious individuals who follow a paleo lifestyle and seek delicious treats that align with their dietary preferences. Our target audience includes fitness enthusiasts, wellness-conscious individuals, and those with specific dietary needs. We want our brand to resonate with both the seasoned paleo community and those new to the lifestyle, offering them a guilt-free indulgence option.
requirementsBranding
Stationery
Illustration
Packaging
Jin's Paleo Treats needed a brand identity which exudes a warm and friendly personality. I wanted to create a brand that feels approachable and relatable to their customers. Jin’s treats are crafted with love, I wanted the brand personality to reflect the joy and happiness that comes from indulging in their delightful paleo creations!
I worked on creating hand lettering which would be unique to Jin’s Paleo Treats. I asked both of the founders to write out Jin’s Paleo Treats. I used this as a base for the hand lettered name which I developed and refined.
I also incorporated the shape around the outside of the lettering to look like a seal of approval, to give a nod to the care and quality of the product. I also created a heart signature using Jin and Matt, this gave it a personal touch.
The packaging captures the essence of the brand, creating a cohesive brand experience. It evokes the feelings of warmth, joy, and homemade goodness. Using a plain, craft colour cardboard is complemented by vibrant accents which symbolise the playful aspect of their brand. The packaging features hand-drawn illustrations of ingredients and utensils and playful typography to convey the homemade and artisanal nature of the treats.
