services
BRANDING
Branding portrays a lot about your business. Whether you’re high-end, down-to-earth, quirky or modern. The right branding can help you to reach new customers and helps create lifelong relationships with your customers because they buy into your brand. Fika Design helps to create brands which engage with your target audience, portray your brand ethos and tell your company story.
PACKAGING
Packaging is designed to sell. It tells a story, affirms the products real value and quality, communicates the ethos of the brand and creates an experience for your customers. It needs to entice your target audience and stand out from your competitors. But it’s not all about the design, functionality is just as important.
BRAND IDENTITY
Logos are all around us. It’s the first impression someone gets of your company, so it’s vital that your logo visually represents your business and stands up amongst the competition. I can help craft a brand identity which fuels recognition, represents your business and sets you apart from your competitors.
CONSULTATION
Something not working but you’re not sure where to start? I can help you to define areas of improvement. Whether it’s a refresh of current designs or something new that could help promote your brand in a new way. I look at your current assets and discuss how Fika Design can work with you to further your vision.
PRINT
Whether it’s a brochure, stationary or basically anything that’s printed, we focus on the design, messaging and finish. Fika Design thinks about how and where your audience will be interacting with the piece, ensuring the final design and format is suitable and that the information is easy to digest. Finding the right paper stocks and print methods is also an important part of the process which also reinforces your brand. I just love a tactile outcome that you just can’t put down!
what’s the design process?
Every project is unique and requires a different solution. However, there are 3 core steps that are fundamental in every approach. Learn. Create. Deliver.
1
Learn
I take the time to understand your business, brand and vision for the future. Learning about your competitors, target audience and any benchmark brands through research. Working with you and your brief to make sure your we understand your needs, I’ll start with creating mood boards and visual inspiration to look at possible design directions.
2
create
This is where the creativity begins. Your brand starts to come to life through a series of different stages and processes where I experiment and trial various ideas. Once a clear winning idea is found, I’ll delve into the little details. Finding the perfect fonts, colour, stock, print process or initial proofs. From initial ideas and sketches through to final design outcome – we’ll work together through the iterations.
3
deliver
It’s not the end, it’s just the beginning. This is the end of this journey with Fika Design and the moment your design solutions get put out into the world.