authentic
curries & world foods
the briefTo create an eye-catching and informative design for Authentic World Foods' microwavable rice product that reflects their brand and entices customers in the supermarket aisle.
Authentic World Foods is renowned for their diverse range of curries from around the world. The packaging should embody the brand's commitment to authentic flavours and high-quality ingredients while conveying a sense of global culinary exploration.
The packaging should prominently display the product name, "Authentic World Foods Microwavable Rice," along with key details such as the specific rice variety and any unique selling points, such as being gluten-free, vegan-friendly, or made from sustainably sourced ingredients. Cooking instructions and nutritional information should be clearly presented.
requirementsPackaging
To stand out among competing products, the packaging incorporates distinctive visual elements, such as a rich colour palette that complements the rice variety and Authentic’s signature slate texture. Authentic World Foods logo is also featured prominently to reinforce brand recognition.
All of this comes together to create an enticing and informative design that grabs the attention of supermarket shoppers, communicates the product's key attributes, and reinforces the brand's commitment to delivering authentic flavours from around the world.
